02: Erik Lokkesmoe – Indie Marketing/Filmmaking

The Doorpost
July 21, 2014

02: Erik Lokkesmoe – Indie Marketing/Filmmaking

GUEST: Erik Lokkesmoe

ELErik is co-president of Aspiration, an indie film distributor, and co-founder of DIFFERENT DRUMMER, a global marketing and publicity agency for top entertainment brands and content. Different Drummer has marketed Fox’s 12 Years A Slave and Life of Pi, Disney’s Frozen and Tangled, Fox Searchlight’s The Tree of Life and Beasts of the Southern Wild, and more than 150 other indie and studio films, television shows, books, and music acts. Erik is the former VP of Strategic Partnership and Outreach for AFG/Walden Media/Bristol Bay Productions, the creators of The Chronicles of Narnia franchise, Ray, and Amazing Grace. An author, speechwriter to celebrities and political leaders, Capitol Hill press secretary, and former head of communications at the National Endowment for the Humanities, Erik has an MA in Public Communications from American University, with an emphasis in Social Marketing. He and his wife, Monica, and three children recently moved from New York City to Nashville where he offers open invitation to anyone who likes to drink bourbon, talk about common grace, and read Tintin graphic novels.

FAVORITE QUOTE:

“Imagination rules the world” -Napoleon

BIG BREAK:

A group of individuals that educated him on the importance and influence of the arts.

BUSINESS FAILURE:

Idea saturation. Trying to work on too many idea at the same time and not knowing when to say, “no”.

SUCCESS HABITS:

Being willing to take risks

Daring

Dreamer

Believe it’s all going to be okay

RECOMMENDED RESOURCES:

Orbiting the Giant Hairball – Gordon MacKenzie

Tree of Life

FIND OUT MORE ABOUT ERIK:

UPENDED

DIFFERENT DRUMMER

ASPIRATION MEDIA

 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.