06: Bill Bradford – FOX Broadcasting Executive

GUEST: Bill Bradford

Bill Bradford is SVP, Digital Media for the Fox Broadcasting Company. He is responsible for leading the strategy and business unit supporting the product, design, and implementation for Fox Broadcasting’s digital media properties, as well as digital marketing, distribution applications, and digital sales integrations for Fox programming.

Mr. Bradford joined FOX from Yahoo! Studios, where he drove the production of original content entertainment websites by combining proven offline media formats and Internet technology to produce a new type of integrated consumer experience. While at Yahoo!, Mr. Bradford also served as Vice President of Cross-Media Products, where he was responsible for working across multiple business units to develop cross-platform Internet products.

Prior to Yahoo!, Mr. Bradford served in various consumer product leadership capacities at America Online, and spent four years at Oracle Corporation as a consultant responsible for spearheading large-scale business systems implementations and data migrations.

Mr. Bradford began his professional career as an officer in the U.S. Army, serving as a Transportation Officer in Germany. After active duty, he served more than seven years as a Captain in the U.S. Army Reserves.

Mr. Bradford originally hails from Prospect, CT. He earned a B.S. in Economics from the United States Military Academy at West Point in 1993, holds a M.S. in Operations Research from George Washington University.